A little wish turning into BIG dreams
Everyone that knows me knows I have a soft spot for dogs and firefighters...So when I was looking for a way to give back this initiative was perfect. It quickly became my mission to see if these kits were needed and create a dream team to make it happen!

I am lucky enough to co-own The Dog Shoppe located in the Devon Industrial Park which is also home to Fur-Ever Friends Grooming. When I pitched my idea to Alyssa CEO/Founder of Fur-Ever Friends Grooming and my trainer Barb Nyland they were immediately on board.
Together we decided to host a holiday photoshoot for families and their dogs. We reached out to Courtney Rosborough Photography who eagerly agreed to donate her time and talent.
For our first photo event 50% of all proceeds were used to purchase a set of Pet Oxygen Masks for the Devon Fire Department. Not only are these masks reusable, but extra parts can be ordered as needed.
On January 8, 2019 we presented the Devon Fire Department with their new Oxygen Pet Mask Kit!
Once we donated our first kit our dream got bigger…let’s stock all of our clients local Fire Departments with a kit! We have a lot of clients… and a pretty big reach! We may end up stocking all of Alberta!
In February The Dog Shoppe was approached by Jocelyn Wetterburg – an Independent Scentsy Consultant. She donated 20% off all of her Scentsy sales to our Oxygen Pet Mask Initiative. By the end of the month we had another $100 towards our goal.
We kept the ball rolling with an Easter Photoshoot Event in the spring. The same dream team worked together, and we raised another $150.00.
Since then we have done countless fundraisers. You can also find us donating to local groups, sports fundraisers and the Devon Hospital Foundation.
Want to see where your donations have gone? Check out the links below ....